In 1992, Osborne & Gaebler’s Reinventing Government challenged traditional bureaucracy and offered a vision of governments that steer more than row, empower communities, and leverage the marketplace to solve public problems.

More than three decades later, these ideas remain a masterclass in innovation, leadership, and accountability — not just for governments, but for any organization seeking renewal.

Here are the 10 core principles from the book’s original jacket text:

1️⃣ Steer more than row
2️⃣ Empower communities rather than simply deliver services
3️⃣ Encourage competition rather than monopoly
4️⃣ Be mission-driven, not rule-driven
5️⃣ Fund outcomes, not inputs
6️⃣ Meet the customer’s needs, not the bureaucracy’s
7️⃣ Earn, don’t just spend
8️⃣ Invest in prevention, not cure
9️⃣ Decentralize authority
🔟 Leverage the marketplace to solve problems, not just create programs

These principles still challenge us to rethink governance, leadership, and value creation — asking not “How do we serve?” but “How do we empower?”

💬 Which of these 10 principles feels most relevant to your work today?

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